GroundForce Capital Appoints Eric Desai as Partner to Lead B2B Investments Tied to the Food System

May 10, 2024

Ground­Force Cap­i­tal, an invest­ment man­age­ment firm that backs high-poten­tial com­pa­nies seek­ing to improve the health and longevi­ty of peo­ple and the plan­et, announced the appoint­ment of Eric Desai as Part­ner. In his new role, Mr. Desai will lead the firm’s B2B growth invest­ments tied to the food sys­tem, active­ly shap­ing this strat­e­gy and over­see­ing the full invest­ment life­cy­cle.

This strate­gic hire fol­lows Ground­Force Capital’s announce­ment last year to expand its focus more broad­ly in both the B2C and B2B sec­tors that address the most press­ing issues tied to human and plan­e­tary health. For B2C, the firm is tar­get­ing com­pa­nies that pro­mote healthy and sus­tain­able lifestyles across indus­tries, includ­ing con­sumer food and bev­er­age, con­sumer ser­vices, per­son­al care, vit­a­mins and sup­ple­ments, and mul­ti-unit retail­ing. In the B2B sec­tor, Ground­Force Cap­i­tal is invest­ing in com­pa­nies cat­alyz­ing the tran­si­tion to health­i­er, low­er car­bon and regen­er­a­tive food pro­duc­tion. The firm is cur­rent­ly invest­ing out of its $330M fund, which tar­gets invest­ments between $15 mil­lion and $50 mil­lion in growth stage com­pa­nies gen­er­at­ing gross rev­enues of $10 mil­lion to over $100 mil­lion. Mr. Desai will spear­head the firm’s B2B growth invest­ments, which will focus on tech­nol­o­gy solu­tions in areas such as sup­ply chain man­age­ment, agtech, foodtech, man­u­fac­tur­ing, resource man­age­ment, and cir­cu­lar­i­ty.

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