This CEO left an exec job at Airbnb to start her own baby formula company

Morgan Smith - CNBC — August 3, 2023


Laura Modi wasn’t looking for a reason to quit her job as she walked the aisles of her local pharmacy at 3 a.m. — she just wanted to find something to calm her crying newborn.

Instead, hidden between a rack of magazines and discounted bottles of sunscreen, she found a multi-million dollar business idea: organic baby formula.

In 2017, when Modi’s daughter turned one, she decided to quit her job as Airbnb’s head of hospitality and set out to create a baby formula with cleaner ingredients.

Read the full story from Morgan Smith on CNBC.

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