This CEO left an exec job at Airbnb to start her own baby formula company
Morgan Smith - CNBC — August 3, 2023
Laura Modi wasn’t looking for a reason to quit her job as she walked the aisles of her local pharmacy at 3 a.m. — she just wanted to find something to calm her crying newborn.
Instead, hidden between a rack of magazines and discounted bottles of sunscreen, she found a multi-million dollar business idea: organic baby formula.
In 2017, when Modi’s daughter turned one, she decided to quit her job as Airbnb’s head of hospitality and set out to create a baby formula with cleaner ingredients.