We are a founder-led investment firm backing the bold brands, technologies, and services driving the future of consumer products

We are a founder-led investment firm backing the bold brands, technologies, and services driving the future of consumer products

Firm Overview

Guided by decades of operating and investing experience, we bring a founder’s mindset, strategic discipline, creativity, and deep industry expertise. We help leaders and their companies reach their full potential, often beyond what they thought possible.

GroundForce Capital exists for this moment. Consumers demand authenticity and impact. Brands and the businesses behind them are delivering both profit and purpose.

We go beyond providing capital, offering hands-on collaboration, strategic guidance, and a powerful network of industry leaders, operators, and advisors. Together with our portfolio, we aim to accelerate growth and create lasting, positive change across the global health and wellness landscape.

Our Team

We invest as founders and oper­a­tors with proven track records and a deep pas­sion for scal­ing results-dri­ven busi­ness­es. We focus on bold brands improv­ing how peo­ple live, eat, and care for them­selves, along with the tech­nolo­gies and ser­vices pow­er­ing their growth.

Advisors

We invest in com­pa­nies build­ing the next era of health and well­ness