This Founder Has a Can, a Brand, and a Plan

October 15, 2022

SHARE

Liquid Death recently raised their Series D with a $700M valuation.

Mike Cessario of Liquid Death has built the fastest-growing water brand on the strength of one great joke… and we could not be more excited to be a part of it.

Mike Cessario, CEO and co-founder of Liquid Death.

“The only chance we had at survival was if someone got this in their hand, took a photo, and put it on social like, ‘Oh, my god. What is this?’ ” Cessario says. “Or, if it’s on a shelf, where you have two seconds, what product do people look at and think, ‘What is that?’ Once someone asks that, we’ve won.”

Read more on Inc.com.

Read more on Axios.com

You May Also Be Interested In