Dan Gluck on our Rebrand to GroundForce Capital

August 1, 2023


We have an exciting announcement:

PowerPlant Partners is now GroundForce Capital! 

A few thoughts on our rebrand and vision for the future of the firm:

When I joined PowerPlant in 2018, I was excited about capitalizing on a massive investment opportunity and inspired by our mission.

Health and fitness have forever ignited an intense passion within me, and the mere prospect of channeling that fervor into the realm of investments was exhilarating. Moreover, my unwavering commitment to the environment propelled me to confront the formidable challenge of climate change head on. 

Plant-based food was a big investment opportunity, but I also believed our firm’s strategy could expand and make an impact far beyond our initial sector focus.

My vision has always been to grow PowerPlant into a large asset management firm, and that’s exactly what we’re now doing as GroundForce.

We’ll continue to invest in growth-stage consumer-facing companies out of our current fund, GroundForce Growth I, including plant-based food, but we’re now expanding our strategy to invest more broadly in food-related companies tackling big issues tied to human and planetary health.

GroundForce will also be investing in sectors such as:

  • Ag-tech
  • Decarbonization
  • Supply chain
  • Agriculture 
  • Low-emission manufacturing and production

Our mission is to utilize investing as a force for good.

We’re doing that by enabling companies that are catalyzing the transition to lower carbon and regenerative food production.

We have a massive opportunity to promote healthier, sustainable lifestyles, while creating billions of dollars of economic value. Generating returns and making an impact is why I get out of bed everyday energized. 

With our world-class team, years of experience and a remarkable collective of founders, CEOs, executives, advisors and investors, there’s never been a better time for us to do this.

That’s why I’m so excited about the future GroundForce.


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