GroundForce Capital is a founder-led investment firm partnering with transformative growth-stage consumer brands and the technologies and services that power the CPG value chain.

GroundForce Capital is a founder-led investment firm partnering with transformative growth-stage consumer brands and the technologies and services that power the CPG value chain.

Investing in companies building the next era of health and wellness.

Guided by decades of operating and investing experience, we bring a founder’s mindset, strategic discipline, creativity, and deep industry expertise to help leaders and their companies reach their full potential, often beyond what they believed possible.

GroundForce Capital is built for this moment —when consumers demand authenticity and impact, and when brands and the businesses that support them must deliver both profit and purpose.

We go beyond capital, offering hands-on collaboration, strategic guidance, and an unmatched network of industry leaders, operators, and advisors.

Together with our portfolio, we accelerate growth and create lasting, positive change across the global health and wellness landscape.

How We Help

Our Mission

Our Team

We are investors, founders, and operators with proven track records and a deep passion for scaling results-driven businesses. We invest in brands improving how people live, eat, and feel—and in the technologies and services that power their growth.

Advisors

Solv­ing today’s great­est chal­lenges by build­ing next-gen­er­a­tion com­pa­nies ded­i­cat­ed to advanc­ing the well-being of peo­ple and our plan­et.