ZICO Launches PURE Organic
June 4, 2025
We are excited to announce that our portfolio company, ZICO Rising, has launched ZICO PURE Organic — a new product that perfectly meets today’s growing demand for clean, natural hydration.
Nearly 20 years ago, our Co-Founder and Managing Partner, Mark Rampolla, launched ZICO with a simple mission: to bring healthier hydration to everyone. With ZICO PURE Organic, that mission takes a bold step forward.
This launch isn’t just about a new product — it signals a broader shift toward simplicity, transparency, and sustainability. As consumers increasingly seek clean-label, functional beverages, ZICO stays true to its roots while evolving with the modern consumer’s needs.
Now available nationwide at Albertsons, ZICO PURE Organic delivers exactly what its name promises:
● 𝐔𝐒𝐃𝐀 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐜𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝
● 𝐍𝐨 𝐚𝐝𝐝𝐞𝐝 𝐬𝐮𝐠𝐚𝐫
● 𝐎𝐧𝐥𝐲 𝐨𝐧𝐞 𝐢𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭: 𝐩𝐮𝐫𝐞 𝐜𝐨𝐜𝐨𝐧𝐮𝐭 𝐰𝐚𝐭𝐞𝐫 𝐟𝐫𝐨𝐦 𝐡𝐢𝐠𝐡-𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐍𝐚𝐦 𝐇𝐨𝐦 𝐜𝐨𝐜𝐨𝐧𝐮𝐭𝐬 𝐠𝐫𝐨𝐰𝐧 𝐢𝐧 𝐓𝐡𝐚𝐢𝐥𝐚𝐧𝐝
We invest in companies that are better for people and the planet. ZICO PURE Organic is a clear example of our mission in action — and we are proud to support the brand’s next chapter of growth and impact.
Learn more here.