GroundForce Capital is a founder-led investment firm investing in transformative growth-stage consumer brands and the technologies and services powering the CPG value chain.
We build consumer brands and the technologies and services that shape a stronger, healthier future.
Our Mission
We believe we are living through a once-in-a-generation shift in how people eat, move, and care for themselves. The brands, technologies, and services driving this transformation will define the future of health and wellness.
GroundForce Capital’s mission is to accelerate that future by investing in growth-stage companies creating healthier lives, stronger communities, and more conscious ways of living.
We deliver capital, operating expertise, and a powerful network to founders building breakthrough brands—and the technologies and services that power them—so they can scale smarter, faster, and with greater impact.
Featured Partner
Ggiata
Ggiata Delicatessen is a fine-casual food brand that serves authentic Italian-Style deli fare drawing inspiration from traditional East Coast neighborhood delis.
Liquid Death is a healthy beverage company with ice-cold sustainable cans designed to murder your thirst. Liquid Death is one of the nation’s fastest growing beverage brands taking a completely unnecessary approach to canned water and iced teas.
Bobbie is the first organic, "European-style" infant formula company that is manufactured in the U.S. and meets all U.S. FDA requirements. It is the only female and mom-founded infant formula brand in the U.S. market.
Thistle is a next generation food and beverage company that aims to make eating nutritious, plant-based foods incredibly delicious, convenient, and accessible by delivering fresh, ready-to-enjoy plant-centric meals straight to your doorstep.
Designed to eliminate food spoilage and reduce reliance on chemicals, Apeel creates edible products by using natural plant-based technologies to protect crops and reduce food, water, and energy waste.
OWYN is a top 8 allergen free, 100% plant-based beverage platform. They offer nutrient-rich beverages across plant-based protein, meal replacements, and alternative milks and use a clean, allergen free supply chain to craft their shelf-stable products.
Thrive Market improves consumer access to healthy foods by providing its members direct delivery of curated natural, non-GMO foods at wholesale prices. Thrive Market also gives a free membership to a low-income American family for every paid membership.
