We invest in front-facing consumer brands alongside the technologies and services that power their growth

We invest in front-facing consumer brands alongside the technologies and services that power their growth

Our Approach

We aim to create a connected ecosystem that drives sustainable growth across the consumer landscape.

What We Look For

We look for growth-stage companies that are reshaping how people live, eat, and care for themselves. This includes breakout consumer brands as well as the technologies and services that power their growth.

Our Approach

Our Companies

Investment Criteria

Target Investment Size

$10M to $35M+ Equi­ty Invest­ments

U.S. Focused, Oppor­tunis­ti­cal­ly Inter­na­tion­al

Target Company Size

Con­sumer Brands: $20M to $100M
Annu­al Rev­enue

Tech­nolo­gies & Ser­vices: $10M to $100M
Annu­al Rev­enue or ARR at Invest­ment

EBITDA Pos­i­tive or Clear Path with
Our Invest­ment

Investment Profile

Minor­i­ty or Oppor­tunis­ti­cal­ly Major­i­ty

Lead or Co-Lead

Pri­ma­ry or Sec­ondary

Board Rep­re­sen­ta­tion

Key Success Factors


Across categories, we look for companies sharing these common traits.

1. Unifying Vision

A clear, concise direction that unites and energizes the entire organization.

2. Strong Team and Culture

The right people in the right roles, aligned and committed to shared success.

3. Compelling Product, Service, or Brand

Transformational companies that address large TAMs and resonate with consumers, retailers, and distributors.

4. Optimized Operating Model

High-quality, dependable, and profitable operations built for scale.

5. Focus on Impact

Companies committed to advancing health and wellness.

6. Aligned Partners

Engaged, values-driven partners who share the company’s vision and are committed to long-term success.

Our invest­ments span the con­sumer growth land­scape, from brands shap­ing demand to the val­ue chain that enables their scale